Building A Name For Yourself Through Blogging

Today, companies are under threat by blogs and bloggers who are erroding the power of the insitutions to which they belong. Celebrities are no longer as revered as they used to be. The attention economy which pervades us from reaching everyone is bad for marketers and popular people, but it really does a good job at leveling the playing field for building your name.

What reasons should you start a blog for?

1. Show people that you're an expert in your field
2. Reach the top of Search Engine Results for your name
3. Carefully construct an image you'd like people to see of you

Best Places to Build Your Own Personal Marketing Blog

• Blogger.com - This is Google's own blog service which offers free accounts to people who are eager to start their own blog. They also allow you to easily monetize your blog but doing so could de-value your brand. Whilst this software is easy to use it is far less configurable than most other services like Worpress and TypePad. I currently use a Blogger Blog for my environmental website.
• WordPress - This is perhaps the most popular blog software availibe and it has the greatest following and support to all your problems. If you're looking to maximise your control over your personal branding blog this software is the way to go.